In 1837, Raphael Picard was the founder of the "Invicta Watch Group". The company was in the first place founded in La Chaux-de-fonds, Switzerland. "Invicta" is the Latin word for "Invincible". In the first decades of its existence, Invicta quickly becomes splendid for its elegantly designed and functionally manufactured watches.

The company was owned by Picards family for a very long time until 1991. Then Invicta was acquired by an investment company settled in the United States and their headquarter moved to Hollywood, Florida. The chief executive officer of Invicta is named Eyal Lalo. He often appears in television shows on the channel NBC.

Some of their watches are still made in the United States
Invicta is still producing new types of watches but they lately outsourced their fabricating to companies in Asia and Switzerland. A tiny part of their wristwatches are created in the United States. These watches belong to a specific collection called "Made in the USA". The other watches are labelled ordinarily with the name of the country where they have been made in.

The most well-known wristwatch collections: "Lupah" and "Pro Diver"
Probably the most famous wrist watch collections from Invicta are the "Lupah" and "Pro Diver" product lines. The "Lupah"-line is available in nearly 200.000 variations and best-known for its unique design. Today the "Lupah Swiss Chronograph" is similar favored by men and women. New models with varying sizes, styles and capabilities are offered at regular intervals.

"Pro Diver" is one of the first low-price series of automatic divers and has nearly generated a cult status. Moreover, Invicta provides by now a wide range of models including 18 different collections – most of them are luxurious. The timepieces made by Invicta are sold international. Beside watches, Invicta also creates and offers accessories like hats and bags. ladies wrist watches